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Design
Experience

About me

Hi! I'm Emily Robertson.

A graphic design apprentice studying creative digital design, working for Knauf Insulation. 

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I started my career, in 2020,
one week before the Covid-19 lockdown, which meant learning
to communicate, collaborate and create entirely from my bedroom.

 

This challenging time shaped
me into the designer I am today,
a good communicator, problem solver with a very organised workflow.


Now, as a Graphic Design apprentice at Knauf Insulation and a Creative Digital Design student, I have the opportunity to use real-world experience and combine this with academic exploration. I love solving problems through design, whether that’s, developing user-centred designs, printed and digital assets, or experimenting with emerging tools like 3D and AR.

 

My work is guided by curiosity
to always learn more, empathy
and a desire to improve experiences
for others. 

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2022 - Present

Graphic Designer Apprentice

Role:

1. Support the creation of the marketing         content and communications campaigns

  • Support in the development of the
    marketing content.

  • Coordinate the update of the various marketing collaterals.

  • Digital channels: update website and
    social media content when required.

  • Working with external suppliers to assist in the production of marketing assets.

 

2. Customer marketing

   Support in the Implementation of
   key customer marketing activities and
   work with the sales and commercial team       with requests for marketing material,
   such as merchant POS and customer-
   focused collateral.

 

3. Internal communications

   Support the development of assets
   for internal communication activities
​   (internal newsletter, internal briefings,     email signatures etc.).

 

4. General

   Support the creation of various reports       and presentations (report on design-           specific spend / monthly marketing report     / marketing presentations) and attend the     monthly marketing meetings (inc. Comms &       Digital meeting).

2020-2022

Marketing Apprentice

Role:

​

1. Support the creation and execution
   of the marketing content and
   communications campaigns

  • Support in the development of the marketing content.

  • Working with the Studio to update various marketing collaterals using Apple Mac and Adobe Creative Cloud Software.

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2. Support general marketing activities       across the department including

  • Business intelligence.

  • Events & conference.

  • Specific projects.

  • Market & Customers research and insight.

  • Product and range analysis.

  • Communications (PR, Advertising,
    Social, Web).

  • Events and exhibitions (incl. CPD).

  • Sales support (Tools, Samples
    and Giveaways).

  • Internal comms.

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